News — Scrapes & Gravel Blog

If the question was asked, to name a movie that best depicts the genius (and madness) behind brand building, none other than cult classic Charlie & the Chocolate Factory hits the nail on the head.  Revisit that first time you saw the movie, likely on a rainy day in your 3rd grade class, causing for an inside recess.  When the Golden Ticket was introduced, when we saw kids all over the world ripping up Wonka Bar wrappers with a mix of sheer terror and excitement in their eyes, we all became Charlie, we all wanted it so bad, without having to...

We're stirring a new tide over at Scrapes & Gravel, an inside look to the building of the culture behind the brand.  Scrapes & Gravel was launched February 13, 2014 with a vision to create a lifestyle brand that not only redefines casual menswear, but also organically represents its Los Angeles roots and inspiration.   In a world full of gimmicks and payola, we stayed true to our pact to connect Scrapes & Gravel with its authentic consumers, the individuals of our copy and paste society that don't buy into mass marketing, but seeks out a brand that represents them...

Suited for celebs known for their unique fashion sense, the REdefined Collection by Scrapes & Gravel captures the individual styles of culture trendsetters Dwyane Wade and Russell Westbrook, crowning the design as the new 'It sweatsuit'.  Making known the sleek Sherpa original can be rocked unisex, Ayesha Curry and Laura Govan kill their street vs. chic looks respectively in STYLE NO. BLACK and STYLE NO. MUSTARD.  S&G lifestyle ambassadors Dorell Wright & Delon Wright put on for L.A. in STYLE NO. BROWN and STYLE NO. BONE topped off with a classic skate sneaker.  The REdefined Collection has limited quantities available here or in-store at Los...